Empowering Content to be the catalyst for Digital Transformation across industries 

I am an experienced team leader with a vision for defining, developing, and delivering end-to-end content lifecycles across industries such as Financial Services, Technology, Telecommunications, and Consumer Products, in order to help companies achieve their goals around Digital Transformation.

My day-to-day consists of talking shop with content practitioners, design with XD and visual-design experts, tech with developers, and strategy with C-level executives and stakeholders to deliver a holistic, consistent, and unique experience with content at the core of it.

Over 12 years of experience as a Digital Marketer have contributed to my expertise in:

• End-to-end content thinking and execution around content strategy, operations, governance, and performance.

• Omni-channel marketing thinking derived from developing a holistic Service Design Blueprint for consumers across any given product or service.

• Inbound Marketing, SEO Strategy, Social Media Strategy, Customer Advocacy, Lead Generation & Nurturing, and Sales Enablement thinking and execution.

• Content technology expertise around platforms and tools that work smart in automating content inception, deliver, and performance across the customer lifecycle. This includes knowledge around identifying and implementing the appropriate CMS, DAM, CRM, Analytics, Marketing Automation & Cloud solutions, and others.  

• Product Ownership & Project Management (Agile), Symphonic Thinking, Hybrid Thinking, Pattern Recognition, Ethnographic Study, Design Thinking, Narrative & Storytelling, are key skills that contribute to my day-to-day activities on projects. 

CONTENT STRATEGY

Highly skilled in defining and delivering a holistic vision to guide content development, distribution, and optimization informed by brand, product, customer, and competitor research, to deliver against specific business objectives for organizations on their digital transformation journey. 

DIGITAL TRANSFORMATION

Experienced in providing the leadership vision, diagnosis, and guiding policy, on how to execute data-driven value propositions and experiences for customers by using the lens of technology to evaluate and reframe existing business processes into radically different ways of operations.

CONTENT OPERATIONS

Highly experienced in implementing and constantly improving the required set of processes, people, and technologies, for strategic content delivery to unify the customer experience across all departments and channels to allow brands to focus on authentic and resonant messaging that drives revenue and growth.

REgional Marketing

Over 7 years of experience across Asia-Pacific & Japan in regional roles has geared me in ensuring content objectives are clearly established on a regional level with an execution and optimization plan rolled-out to markets specific and relevant to the countries and customer segments in the region.

CONTENT GOVERNANCE

Accomplished in establishing and managing a set of policies, roles, responsibilities, and work processes that define how the content, channels, and technology teams in an organization work together to achieve scale, sustainability, repeatability, and security of their content operations.

PROJECT MANAGEMENT

As a Product Owner across several projects originating from different industries, I am experienced in Agile practices such as owning and prioritizing the backlog for sprints, scrum mastery, scripting and running user acceptance tests, and optimize output based on testing results.